Digital Marketing Tools and Software

What are digital marketing tools?

A digital marketing tool is any technology solution that helps marketers execute marketing strategies and campaigns. These tools help teams communicate, collaborate, and manage projects more efficiently. They can bring structure to an otherwise chaotic creative process.

Digital marketing tools can be split into niche categories like social media management tools, email marketing tools, analytics, and more. They may also be used for specific functions such as communications, marketing project management, and research. 

Building an intentional technology stack, i.e., combining digital marketing tools and techniques to bring the most benefits to your company, is a worthy investment as more of the world turns digital post-pandemic.

Benefits of digital marketing tools

The best digital marketing tools help marketers organize, automate, and amplify marketing efforts. They also offer advantages, including:

• Improved insights: Digital marketing tools such as analytics and research tools help marketing teams make informed, data-driven decisions about marketing campaigns and strategies. They provide insights into the target market and their online behavior. 
• Boosted productivity: Automation and project management digital marketing tools help simplify marketing workflows and processes, helping marketing teams work more efficiently and collaborate better.
• Streamlined collaboration: Digital marketers often collaborate with in-house teams and third-party vendors, professional service providers, and creative agencies. Marketing digital tools help make collaboration easier and more productive.

The best digital marketing tools for businesses

Depending on your industry and marketing strategy, you may need more niche digital marketing software to achieve your marketing goals. The list below contains digital marketing tools to make your work as an individual and a team more organized and efficient. 

1. Marketing automation
2. Analytics and research
3. Communication
4. Project management
5. Content marketing
6. Graphic design
7. Social media

Marketing automation

Some of the best digital marketing software for digital marketing automation are:

1. HubSpot: Hubspot helps streamline content marketing activities, align sales and marketing teams, and boost efficiency and productivity for marketing teams of all sizes. 
2. Zapier: Zapier automates workflows, connects work and marketing applications, and reduces time spent on repetitive, mindless tasks.

Analytics and research

Some of the best digital marketing tools for analytics and research are:

1. Google Analytics: Google Analytics is Google's free web analytics software for learning about your audience and how they interact with your website and content.
2. Google Keyword Planner: Google Keyword Planner helps find keywords your customers search for to maximize your content strategy and online ad campaigns.

Communication

Some of the best digital marketing tools for project-related conversations include:

1. Zoom: Zoom is great for video conferencing calls and team meetings. Alternates are Microsoft Teams, Google Meet, and Skype. While sometimes there's no replacement for a face-to-face conversation, Zoom steps in as a great alternative, especially when working with freelancers, agencies, and other people who may not work in the same office.
2. Slack: Slack is a business messaging application perfect for keeping your conversations organized. You can create different channels for in-house teams and external collaborators to keep discussions focused and searchable on one platform.

Project management

When it comes to running successful marketing projects and creating systems out of day-to-day marketing operations, the project management tool you choose is crucial. Some of the best digital marketing tools for marketing project management are:

1. Wrike: Wrike's marketing project management software helps to enhance organization, task and project management, and collaboration with in-house and external teams. You can get free Wrike marketing operations management templates to get started on keeping your marketing campaigns organized.
2. Google Workspace: If your business runs a more ad-hoc project management style, Google Workspace is a good and easy option for marketing project management. Google Workspace includes Google Drive, Google Docs, Google Calendar, and others. 

Content marketing

Content marketing has many channels, including blog and sales pages, email marketing, webinars, and podcasts. Some of the best digital marketing tools for content marketing are:

1. Clickfunnels: Clickfunnels create sales funnel pages to nurture and build trust with leads and prospective customers.
2. Optimizely: Optimizely runs A/B tests on websites, landing pages, and web content.

Graphic design

Design is an essential factor in digital marketing. Your brand assets must be attractive and consistent. Digital marketing tools that help create engaging images include:

1. Canva: Canva is a free application for creating beautiful graphics quickly.
2. Adobe Photoshop: Adobe Photoshop is essential for professional graphics and photo editing.

Social media

Depending on your marketing goals, you may choose to be active on one or more of the following social media and marketing channels:

• Twitter
• Facebook
• Instagram
• LinkedIn
• TikTok
• Facebook Messenger
• WhatsApp
• YouTube
• Reddit
• Pinterest
• Snapchat
• Email
• Quora
• Telegram
• Medium

Consider which platform would be most beneficial for your market before you invest in building an audience on it. 

The best digital marketing tools should make your work easier, not add chaos. Include your team when deciding which digital marketing tools suit your needs and benefit your marketing strategy and customers.